woowman: Marketing Gimmick?

Jan 6, 2011

Marketing Gimmick?

Japanese women seem to have gone crazy about marriage. Even husband-hunting bras are specifically created for them to solve the problem of a Japan’s falling marriage rate!

An international lingerie firm, Triumph has created a bizarre bra that is aimed at women whose biological clocks are ticking and want to get married, with the average age of a bride in Japan now being 28 or over.
Triumph publicist Keiko Masuda told in the interview for MSN:

First you decide your target time or deadline until marriage and the countdown clock will start.

Once you find your life partner and get engaged, you have to insert the engagement ring into the slot and the clock stops and The Wedding March begins.”

She added:

Japanese women are becoming more aggressive than men, working actively to make marriage happen, whereas in the past it was men who led women towards marriage. The roles have switched completely.”